We are very happy to announce that on that we are holding a fashion show that will take place in Beyond Us Malmö, on the 27th of November 2021, starting at 3 p.m.
Our purpose is to celebrate fashion and bring together people who love style. The event will also feature a DJ and visuals, finishing with a small gathering. If you are passionate about couture fashion, you cannot miss this oportunity!
Entrance to the event is free of charge and open to everyone. Come and let’s enjoy fashion together!
The love of design and quality are our main priorities. For us, wearing beautiful clothing is a celebration of life. We find joy in creating couture special occasion wear that is made by hand and designed with the wearer in mind. Our purpose is to make women feel beautiful and confident in our clothes.
All our products are produced with minimal waste and a sustainable mindset. We choose among the best retailers.
About the venue.
Beyond Us is a urban market located in central Malmö, Sweden.
There you will find Vanessa Jo-Ann Couture products along with other local designers. It’s the perfect spot to find a nice present and also have some fika or a drink in their bar.
Last month, we had the pleasure of having a photoshoot with Italian photographer Aldis. He managed to capture the essence of Vanessa Jo-Ann Couture designs using Höllviken beach, one of the most beautiful beaches in Sweden, as setting.
Aldis is a fashion photographer based in Milan. He specializes in portraying women, capturing the essence of their beauty. For that purpose he prefers to use black and white images. He does not edit the pictures, but prefers showing the original result captured through his lens.
The resulting images show our designs naturally, focusing on their elements in an elegant black and white. The models look serene, deep in their thoughts, almost mysterious.
We asked Aldis some questions regarding the photoshoot with Vanessa Jo-Ann Couture. Here is our short interview:
What called your attention towards the designs of Vanessa Jo-Ann?
Aldis: I really like that Vanessa has a very personal vision of fashion. I think that she manages to show her identity and cultural vision through her creations. A marked personality is very important in our globalized world.
I also feel the Vanessa Jo-Ann Couture as a brand has a big perspective in future.
Why black and white?
Aldis: Black and white is very important for my photography art. Black and white is more natural and real than colour. Colours take much of our attention, while black and white makes us focus on the main point. Black and white is like an x-ray, it help us see the inside, the personality.
I usually work in black white and I don’t use photoshop. This helps me to focus mainly on the shadow and the light. Also black and white forms are more sad than happy. Sadness tells much more than happiness. It gives a much more emotional perspective.
Where did you get your inspiration for this particular shooting?
Aldis: My inspiration comes from different things. For this shooting I was inspired by the beautiful Scandinavian nature and the Scandinavian melancholy. All that reminds me of the films of Ingmar Bergman. His work is a big inspiration for me.
The beauty of nature and women’s beauty makes me feel in harmony. The nature is the best background for women’s beauty. It’s so natural, truthful and beautiful. That is why I prefer to shoot outside rather than in a studio.
What is the one thing that you liked the most of the final result of this shooting?
Aldis: I think that what I most like is that the pictures capture instants that tell so much about the beauty of women. I really like when time is frozen and it tells about a woman’s beauty.
Check the gallery with the pictures of the photoshoot. Here you can observe some of the main items of our current collection. Also, we recommend that you visit Aldis Studio web page and check his wonderful work.
We also invite you to visit our online boutique in Malmö, where you can try our designs in our showroom at Beyond Us.
We are very glad to announce that we have opened a physical showroom in the centre of Malmö, Sweden.
Our showroom is located in a beautiful urban market called Beyond Us, where you will not only be able to try most of our designs, but will also discover the creations of other designers, have some Fika at Beyond Us’ coffee shop, or attend to one of the many interesting events organised in this space.
If you would like to have any of the ítems made to fitófaga your body size, please contact our made to measure service we would be very happy to asiste you.
And so, July begins! Last month was very important for Vanessa Jo-Ann Couture. We celebrated the inauguration of our online boutique and the launch of our Summer collection called “Midsommar 2021”, after the name of one of the main festivities of Sweden.
Midsommar is the celebration of the summer solstice and it’s a tradition that had its origins during pre-Christian times in Scandinavic countries. The summer solstice usually occurs around the 25th of July in the Northern hemisphere and in Sweden is often associated with large gatherings with friends and family in the countryside. A pole decorated with leaves and flowers is set and people dance around it. Also, wearing a flower wreath on your hair is common for women and children.
Our Summer collection has been inspired in this wonderful tradition and in the Swedish nature during this time of the year. Our Midsommar dresses are fresh and light, perfect for those long evenings outdoors! Feel pretty on that awaited party by the beach or on that romantic date with your sweetheart! Also, we suggest you to compliment your look with one of our Summer floral scarfs.
Visit our online boutique at Vanessa Jo-Ann Couture to see all the available style. Keep in mind that all the Summer dresses are exclusive and made to your measure! Also, follow us on Instagram to be informed about future collections and get promotions!
Vanessa Jo-Ann Couture invites you to a very special Midsommar celebration and the inauguration of our online shop.
This Sunday, the 13th of June, join us on Höllviken’s beach, one of Sweden’s most beautiful beaches, for a free fashion photography workshop in which you will learn the basics of working with models. The workshop will be led by photographer Lora Grigorova and you will be able to practice with two models who will be wearing items from our exclusive Midsommar collection.
If you share your pictures on Instagram or Facebook tagging our social profiles Instagram or Facebook and using the hashtag #vanessajoannmidsommar you can win one of our Midsommar floral scarves. The winner of the best picture will be announced on the 25th of June.
About Vanessa Jo-Ann Couture:
We are a fashion brand based in the lovely town of Höllviken, south of Sweden. We are purely driven by the love of design. With sustainability as the epicentre of our business, we make sure to use carefully chosen materials with very minimum waste.
Photographer and audiovisual artist currently based in Malmö. She has worked with image since a very early age and her work has been published in different magazines, newspapers and books worldwide. She also has a project called Super Muñeca.
Since 2015 she has been organising photography workshops on the streets of different cities inspiring different people to actually pursue photography as a way of living. For her, the street has always been the best school for photography.
You can check some of her work here Follow her on Instagram
Our products are made to your measure employing high quality materials with our personalised service.
We can create a specific design for you in your own size if available sizes do not fit. Please, contact us for more information.
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