We are very happy to announce that on that we are holding a fashion show that will take place in Beyond Us Malmö, on the 27th of November 2021, starting at 3 p.m.
Our purpose is to celebrate fashion and bring together people who love style. The event will also feature a DJ and visuals, finishing with a small gathering. If you are passionate about couture fashion, you cannot miss this oportunity!
Entrance to the event is free of charge and open to everyone. Come and let’s enjoy fashion together!
The love of design and quality are our main priorities. For us, wearing beautiful clothing is a celebration of life. We find joy in creating couture special occasion wear that is made by hand and designed with the wearer in mind. Our purpose is to make women feel beautiful and confident in our clothes.
All our products are produced with minimal waste and a sustainable mindset. We choose among the best retailers.
About the venue.
Beyond Us is a urban market located in central Malmö, Sweden.
There you will find Vanessa Jo-Ann Couture products along with other local designers. It’s the perfect spot to find a nice present and also have some fika or a drink in their bar.
Last month, we had the pleasure of having a photoshoot with Italian photographer Aldis. He managed to capture the essence of Vanessa Jo-Ann Couture designs using Höllviken beach, one of the most beautiful beaches in Sweden, as setting.
Aldis is a fashion photographer based in Milan. He specializes in portraying women, capturing the essence of their beauty. For that purpose he prefers to use black and white images. He does not edit the pictures, but prefers showing the original result captured through his lens.
The resulting images show our designs naturally, focusing on their elements in an elegant black and white. The models look serene, deep in their thoughts, almost mysterious.
We asked Aldis some questions regarding the photoshoot with Vanessa Jo-Ann Couture. Here is our short interview:
What called your attention towards the designs of Vanessa Jo-Ann?
Aldis: I really like that Vanessa has a very personal vision of fashion. I think that she manages to show her identity and cultural vision through her creations. A marked personality is very important in our globalized world.
I also feel the Vanessa Jo-Ann Couture as a brand has a big perspective in future.
Why black and white?
Aldis: Black and white is very important for my photography art. Black and white is more natural and real than colour. Colours take much of our attention, while black and white makes us focus on the main point. Black and white is like an x-ray, it help us see the inside, the personality.
I usually work in black white and I don’t use photoshop. This helps me to focus mainly on the shadow and the light. Also black and white forms are more sad than happy. Sadness tells much more than happiness. It gives a much more emotional perspective.
Where did you get your inspiration for this particular shooting?
Aldis: My inspiration comes from different things. For this shooting I was inspired by the beautiful Scandinavian nature and the Scandinavian melancholy. All that reminds me of the films of Ingmar Bergman. His work is a big inspiration for me.
The beauty of nature and women’s beauty makes me feel in harmony. The nature is the best background for women’s beauty. It’s so natural, truthful and beautiful. That is why I prefer to shoot outside rather than in a studio.
What is the one thing that you liked the most of the final result of this shooting?
Aldis: I think that what I most like is that the pictures capture instants that tell so much about the beauty of women. I really like when time is frozen and it tells about a woman’s beauty.
Check the gallery with the pictures of the photoshoot. Here you can observe some of the main items of our current collection. Also, we recommend that you visit Aldis Studio web page and check his wonderful work.
We also invite you to visit our online boutique in Malmö, where you can try our designs in our showroom at Beyond Us.
We are very glad to announce that we have opened a physical showroom in the centre of Malmö, Sweden.
Our showroom is located in a beautiful urban market called Beyond Us, where you will not only be able to try most of our designs, but will also discover the creations of other designers, have some Fika at Beyond Us’ coffee shop, or attend to one of the many interesting events organised in this space.
If you would like to have any of the ítems made to fitófaga your body size, please contact our made to measure service we would be very happy to asiste you.
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