Vanessa Jo-Ann Couture at Paris Fashion Week 2022

We are very thrilled to announce that our 2022 Spring-Summer collection “New Earth” will be part of Flying Solo Paris Fashion Week. 

“New Earth” Spring-Summer 2022 Collection

“New Earth” is inspired by a story that Vanessa herself imagined. It focuses on a beautiful fantasy world where one goes to escape life’s challenges. It is a place full of creativity and unique ideas. This is why the creations of “New Earth” have extravagant shapes, as if they were present wrappings, with nature motifs.

Vanessa has been working on this project for the past few months, carefully selecting the best fabrics and materials to satisfy her imagination, always with a sustainable frame-of-mind. She intends to create innovative designs for women to feel both glamorous and comfortable on their special occasions.

Flying Solo Fashion Show in Paris

The collection “New Earth” will be presented for the first time on the 28th of February 2022 at Paris Fashion Week. In this fashion show you will be able to see the new designs by Vanessa Jo-Ann Couture for the first time. The event will take place at La Galerie Bourbon between 12 pm and 2 pm.

The fashion show will take place in front of an audience of selected fashion industry experts, press, photographers and influencers. This event will gather international fashion designers who will showcase their latest work.

The selection of the participants was carefully curated by Flying Solo, which is an innovative fashion brand and organization of fashion designers that has been revolutionizing the fashion industry in the past years. They are behind the organization events such as Paris Fashion Week and New York Fashion Week.

“New Earth” 2022 Coming Soon

Our Spring-Summer 2022 collection will be available for purchase from March. You can find it in our online boutique or in our showroom in Malmö Beyond Us. In the meantime, you can still find your favorite designs of 2021!

See you in Paris!

Vanessa Jo-Ann Couture through the lens of photographer Aldis.

Last month, we had the pleasure of having a photoshoot with Italian photographer Aldis. He managed to capture the essence of Vanessa Jo-Ann Couture designs using Höllviken beach, one of the most beautiful beaches in Sweden, as setting.

Aldis is a fashion photographer based in Milan. He specializes in portraying women, capturing the essence of their beauty. For that purpose he prefers to use black and white images. He does not edit the pictures, but prefers showing the original result captured through his lens.

The resulting images show our designs naturally, focusing on their elements in an elegant black and white. The models look serene, deep in their thoughts, almost mysterious. 

We asked Aldis some questions regarding the photoshoot with Vanessa Jo-Ann Couture. Here is our short interview:

What called your attention towards the designs of Vanessa Jo-Ann?

Aldis: I really like that Vanessa has a very personal vision of fashion. I think that she manages to show her identity and cultural vision through her creations. A marked personality is very important in our globalized world.

I also feel the Vanessa Jo-Ann Couture as a brand has a big perspective in future.

Why black and white?

Aldis: Black and white is very important for my photography art. Black and white is more natural and real than colour. Colours take much of our attention, while black and white makes us focus on the main point. Black and white is like an x-ray, it help us see the inside, the personality.

I usually work in black white and I don’t use photoshop. This helps me to focus mainly on the shadow and the light. Also black and white forms are more sad than happy. Sadness tells much more than happiness. It gives a much more emotional perspective.

Where did you get your inspiration for this particular shooting?

Aldis: My inspiration comes from different things. For this shooting I was inspired by the beautiful Scandinavian nature and the Scandinavian melancholy. All that reminds me of the films of Ingmar Bergman. His work is a big inspiration for me.

The beauty of nature and women’s beauty makes me feel in harmony. The nature is the best background for women’s beauty. It’s so natural, truthful and beautiful. That is why I prefer to shoot outside rather than in a studio.

What is the one thing that you liked the most of the final result of this shooting?

Aldis: I think that what I most like is that the pictures capture instants that tell so much about the beauty of women. I really like when time is frozen and it tells about a woman’s beauty. 

Check the gallery with the pictures of the photoshoot. Here you can observe some of the main items of our current collection. Also, we recommend that you visit Aldis Studio web page and check his wonderful work.

We also invite you to visit our online boutique in Malmö, where you can try our designs in our showroom at Beyond Us.

Style: Vanessa Jo-Ann Couture

Photography: Aldis Studio

Models: Gabi Heinzen and Lora Grigorova