Vanessa Jo-Ann Couture Summer Collection 2021.

Vanessa Jo-Ann, Höllviken

Photography and video by Lora Grigorova

And so, July begins! Last month was very important for Vanessa Jo-Ann Couture. We celebrated the inauguration of our online boutique and the launch of our Summer collection called “Midsommar 2021”, after the name of one of the main festivities of Sweden.
Midsommar is the celebration of the summer solstice and it’s a tradition that had its origins during pre-Christian times in Scandinavic countries. The summer solstice usually occurs around the 25th of July in the Northern hemisphere and in Sweden is often associated with large gatherings with friends and family in the countryside. A pole decorated with leaves and flowers is set and people dance around it. Also, wearing a flower wreath on your hair is common for women and children.
Our Summer collection has been inspired in this wonderful tradition and in the Swedish nature during this time of the year. Our Midsommar dresses are fresh and light, perfect for those long evenings outdoors! Feel pretty on that awaited party by the beach or on that romantic date with your sweetheart! Also, we suggest you to compliment your look with one of our Summer floral scarfs.
Visit our online boutique at Vanessa Jo-Ann Couture to see all the available style. Keep in mind that all the Summer dresses are exclusive and made to your measure! Also, follow us on Instagram to be informed about future collections and get promotions!

Join our special Midsommar celebration!

Vanessa Jo-Ann Couture invites you to a very special Midsommar celebration and the inauguration of our online shop.

This Sunday, the 13th of June, join us on Höllviken’s beach, one of Sweden’s most beautiful beaches, for a free fashion photography workshop in which you will learn the basics of working with models. The workshop will be led by photographer Lora Grigorova and you will be able to practice with two models who will be wearing items from our exclusive Midsommar collection.

Join the Facebook event

Join the contest!

If you share your pictures on Instagram or Facebook tagging our social profiles Instagram or Facebook and using the hashtag #vanessajoannmidsommar you can win one of our Midsommar floral scarves. The winner of the best picture will be announced on the 25th of June.

About Vanessa Jo-Ann Couture:

We are a fashion brand based in the lovely town of Höllviken, south of Sweden.
We are purely driven by the love of design. With sustainability as the epicentre of our business, we make sure to use carefully chosen materials with very minimum waste.

Follow us on Instagram

About Lora Grigorova:

Photographer and audiovisual artist currently based in Malmö. She has worked with image since a very early age and her work has been published in different magazines, newspapers and books worldwide. She also has a project called Super Muñeca.

Since 2015 she has been organising photography workshops on the streets of different cities inspiring different people to actually pursue photography as a way of living.
For her, the street has always been the best school for photography.

You can check some of her work here
Follow her on Instagram

See you soon!!!